AWESOME is for Everyone
Award: Wood Pencil
Wood Pencil / Sound Design & Use of Music / Original Composition / 2020
Musical elements were used as the vehicle to help communicate AWESOME is for Everyone’s key messages - which in this case were the product benefits. The entire campaign was geared around authenticity and simplicity and the music was no exception. An unapologetically direct approach resulted in the simple lyrics. The production of the music was untraditional in the fact that it was created all in-house with the creative team.
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