Volvo – Lifesaver
Award: Wood Pencil
Wood Pencil / Impact / Initiative/Brands / 2020
With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival.
What did the judges have to say?
It's a compelling piece of work from a brand that has hung its hat on safety. In this advert they have taken the safety you experience in a Volvo and extended it way beyond.
Kwame Taylor-Hayford, President and Co-Founder of Kin
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