The Lion's Share Fund
Award: Wood Pencil
Wood Pencil / Impact / Advertising/Brands / 2020
The Lion’s Share Fund was created to help brands and the private sector actively contribute to saving our wildlife. Animals feature in 20% of all advertising, and while they’re thriving in communications, the reality is very different. Sadly, humans have wiped out 70% of the animal population in the last 50 years. Since its launch, The Lion’s Share has signed 50 brands & is recruiting more to contribute 0.5% of their media spend when any of their ads feature animals. The fund aims to raise $100 million over the next three years to benefit animal welfare, conservation and environments worldwide.
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