Act for Food
Award: White Pencil
White Pencil / Impact / Initiative/Brands / 2020
The challenge of our century is the ecological transition. It won’t happen without a food transition, as conventional agriculture is the number one cause of global warming and biodiversity loss. Carrefour, as a leading retailer, has been part of the problem, so it had to become part of the solution. It launched Act for Food, a worldwide programme of actions for the food transition. Its campaigns became acts to improve consumers’ health, and make our food system better for farmers and the planet. It resulted in the biggest transformation of its history, an increase in worldwide sales by 3.1%, and 9% in stock value
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