#SayYesToEurope
Award: Wood Pencil
Wood Pencil / Impact / Initiative/Brands / 2020
Despite Brexit and the rise of right-wing parties, fewer and fewer Germans cared about the European elections. Lufthansa, Europe’s biggest airline, wanted to motivate people to vote. With the #SayYesToEurope initiative, Lufthansa turned magical places into once-in-a-lifetime polling stations. Postal votes became entry tickets to the most desirable locations that usually can’t be accessed. The stage of the Elbphilharmonie concert hall, the changing room of Champions League club Borussia Dortmund and many more places opened their doors. In a polling booth, they could then vote on site.
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