SickKids VS: This Is Why
Award: Graphite Pencil
Graphite Pencil / Sound Design & Use of Music / Adapted Music / 2020
Award: Wood Pencil
Wood Pencil / Casting / Use of Street Casting
Award: Wood Pencil
Wood Pencil / Direction / Film Advertising
Award: Shortlist
Shortlist / Editing / Film Advertising
SickKids VS is the most successful healthcare campaign in Canadian history, raising over $1 billion in just four years. But there’s a problem: this success fed into a belief that SickKids had raised enough, even though it still needs over $300 million to build a new hospital. So how do you convince everyone that a billion dollars is not enough? Cossette Toronto stripped away the bravado of SickKids VS to show everyone why the fight for a new hospital is really a fight for the lives of kids at the hospital.
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