Coma
Award: Wood Pencil
Wood Pencil / Editing / Entertainment / 2020
In response to people’s addiction to boxsets, Stink Films created an original three-episode miniseries using only content from the Getty Images collection - plus an immersive site where users could explore the topic in depth. The episodes weren’t just entertaining, they always ended on a cliffhanger, encouraging viewers to watch the next installment. The campaign website screened the film, and helped consumers experience and understand the stages of a coma while they found out more about the images used in the project.
What did the judges have to say?
It highlights the possibilities and inevitabilities of creating work in a climate where large groups of people cannot gather for shoots, for example. The creation of works using just stock footage or found material responds to the need, going forward, for new ways of thinking about creativity and the consideration of new styles and methods of creative production.
Jo Motoyo, Film Director, TOKYO (Taiyo Kikaku)
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