An Open Mind is the Best Look
Award: Yellow Pencil
Yellow Pencil / Editing / Film Advertising / 2020
An Open Mind Is the Best Look is a celebration that reflects Nordstrom’s place in the world, where everyone is welcome; where people, styles and ideas crisscross; where high fashion meets low fashion, classic meets contemporary. Minds are opened, and people get to look and feel their best. The idea is brought to life through an integrated body of work spearheaded by a long form film shot by acclaimed director Martin de Thurah on location in Austin, Texas.
What did the judges have to say?
In the editing category, I feel that it is important to see the editor’s freedom come through in the work. With this in mind, I want to specifically mention the editing of An Open Mind Is The Best Look for Nordstrom, which is so visually beautiful and in which the viewer can clearly see the freedom of the editor. As I was judging the works, many of which heavily featured VFX and CGI, I came to realise the importance for the offline editor to have a deep understanding of the project as a whole and a strong imaginative capability for the final image.
Jo Motoyo, Film Director, TOKYO (Taiyo Kikaku)
An understated edit helps Nordstrom to produce a moment of peace that takes your breath away. An Open Mind is the Best Look Invites us to take a look inside ourselves and find the quiet power within. Using a slow visual build across a number of narratives, and utilising gentle and unconventional sound design, Nordstrom proves that something wonderful can be accomplished, without shouting.
David Slade, Senior Editor, Nexus Studios
It’s not a classic advertising piece. We thought it was beautiful that it was wrapped around a poem… The poem, the sound design, the pauses.
Kate Owen-Lloyd, Editor, Wax
Are you credited on this winning entry?
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