We Don’t Care
Award: Shortlist
Shortlist / Cinematography / Film Advertising / 2020
In a very competitive context, and a historical decrease in donations in France, the We Don’t Care brand campaign aims at revealing Médecins du Monde’s singularity: its independence. Choosing not to be influenced by governments, religions, lobbies and the public opinion is indeed critical for its fight for the right to health all over the world. The film dramatically depicts the migrants, prostitutes, drug addicts, homeless people, and refugees whose rights to a better life MdM fights for every day, without giving a f**k about judgement, and using health as its only compass.