#LikeABosch
Award: Graphite Pencil
Graphite Pencil / Casting / Film Advertising / 2020
Like a Bosch is a rap video adaption of a viral hit from The Lonely Island. It takes viewers through the daily routine of an average guy, who is always on top of things thanks to connected solutions from Bosch. Smartphone in hand, he operates his car, lawn mower, and coffee machine in a cool, smart, and confident way – #LikeABosch. The idea capitalises on a rash of viral Like a Boss videos and memes.
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