To bottle Chance the Rapper’s flow, Buck LA created a fluid, liquidy, black-and-white graphic style executed with old-school, cel animation. The production company poured in details from his world – including vinyl, cassette tapes, turntables, and, of course, the mean streets of Chi-town.
Credits
Animation Director
Art Director
Brand
Brand Team Leader
Creative Director
Design Company
Executive Creative Director
Executive Producer
Global Advertising General Manager
Global Campaign & Planning Lead
Global Chief Creative Officer
Global Head of Marketing
Group Creative Director
Producer
Senior Campaign Manager
Senior Producer
Design Agency
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