Dream Thieves
Award: Shortlist
Shortlist / Sound Design & Use of Music / Sound Design / 2019
Consumer inertia within the Canadian banking system runs very deep. To get people to WAKE UP to the reality that the current banking system benefits the banks, not them, the standard marketing approach would not cut it to successfully launch financial service start-up, KOHO.
KOHO was going to need to do something very bold indeed, something very unlike traditional financial services advertising. To compete for “ever-shorter attention spans” KOHO produced longer not shorter content. 13-minutes of compelling content instead of 6-seconds that people would seek out and share organically.
