Customer for 100 years
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Press Advertising Insert & Wraps / 2019
Brief
Swiss Life is the oldest life insurance group in Switzerland. The company accompanies its customers throughout a lifetime. The intention was to recall this in our fast-paced times.
Solution
A tribute to the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been running for 100 years – and is still valid. We honoured his 101st birthday in a special way.
Media
We arranged for the edition of the renowned “Neue Zürcher Zeitung” to appear with the original front page from the day he was born: June 7, 1917. With a corresponding portrait on the inside.
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