Behind the Mac
Award: Graphite Pencil
Graphite Pencil / Press & Outdoor / Poster Advertising Campaigns / 2019
Sequels have become a third of all top-grossing movies. Creativity scores have been in decline since the 90’s. And even the chord structures of popular music become more similar each year.
Creativity is in crisis. However, Apple has always championed the power of creativity. So, we launch a global campaign celebrating a diverse array of people making wonderful things behind the Mac.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.