Highlight the Remarkable
Award: Wood Pencil
Wood Pencil / Press & Outdoor / Poster Advertising Campaigns / 2019
2018 is the year to rewrite history with Stabilo Boss. And this we do by, in the truest sense of the word, highlighting them. In the campaign, the yellow stroke of the Stabilo Boss highlights three women: NASA mathematician Katherine Johnson, US First Lady Edith Wilson, and Austrian-Swedish physicist Lise Meitner. We don’t highlight them in texts, but in historic, black-and-white photos, where men are in forefront or centre of the visual. Thanks to the Stabilo Boss stroke, the previously unnoticed women now become the focal point. Combined with copy telling the story of their accomplishments.
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