Truck Art Childfinder
Award: Wood Pencil
Wood Pencil / PR / In-Market Campaign / 2019
Every year, 3000+ children go missing in Pakistan, and are often displaced quickly to parts of the country where media coverage is low.
Berger Paints used a local form of art called "Truck Art" in which trucks are painted with floral patterns, animals, slogans - and portraits of famous personalities, which we replaced with portraits of missing children in similar style with a helpline number.
The trucks now travel across all parts of Pakistan, and while covering more than 50,000 kms, have located 3 children in only 4 weeks.
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