Their Story is My Story
Award: Graphite Pencil
Graphite Pencil / PR / Use of Talent and Influencers / 2019
To alert public opinion on the urgency to act and react against the rise of homophobia in France ( +15% in 2018), we decided to leverage celebrities by having them share on their social platforms testimonies of assaults against LGBT people as their own.
The day after, through a music video of the song « some Love » Celebrities have revealed that the shared stories weren’t their own, but stories of homophobic attacks that occurred in France in 2018.
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