The Fake News Stand
Award: Wood Pencil
Wood Pencil / PR / Use of Events and Stunts / 2019
The spread of misinformation is a real problem: 1 in 4 Americans say they’ve shared propaganda online, and two-thirds believe “fake news” influenced the 2016 election. To confront people with the misinformation they’re spreading, the Columbia Journalism Review created the Fake Newsstand. We put sensationalized headlines from the Internet on the covers of what looked like real newspapers and magazines, and we distributed them at a kiosk in New York City. Each fake publication contained an insert that explained how to spot false news, prompting people to question what they were reading.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.