Souvenirs de Paris
Award: Graphite Pencil
Graphite Pencil / Media / Use of Direct / 2019
To help the Georges Pompidou Centre increase its attendance among foreign tourists, we devised a two-stage campaign. First, it consisted in the creation and marketing, by fake salesmen on the sly, of a statuette bearing the effigy of the Centre during an ambush marketing operation at the foot of the most famous Parisian tourist sites in the summer of 2018. A second phase, the real raison d'être of the campaign, consisted in setting up a recording of the event as a brand film for the Centre for target audiences abroad.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.