Graubünden Tourism "The Photography Ban"
Award: Shortlist
Shortlist / Media / Use of Branded Content / 2019
PR is at the core of this idea. Bergün just created the news: a law against taking pictures of the beautiful village. This law was sent to Press Agencies all over the world. Within 2 hours, over 200 articles appeared. Within three days 1622 articles about the beauty of the village were published worldwide. In Switzerland, the law was on the cover of 11 newspapers on the day the law was launched.
