@SeeLikeMenna
Shortlist / Media / Use of Social / 2019
@SeeLikeMenna is the first ever Instagram experience that lets you see the world through the eyes of visually impaired skier and Paralympic gold medalist, Menna Fitzpatrick. For a 100% visual platform, we created content that accurately reflected Menna’s 3% vision in order to give people a deeper understanding of the magnitude of her achievements.