Tagwords
Award: Graphite Pencil
Graphite Pencil / Integrated / Innovative Use of Media / 2019
We worked across different media to be able to contemplate different combinations of tag words, offering the consumer a journey with complementary stories on social, media displays, OOH and specially indoor media, taking over bars and pubs around the country, where the conversations really happen. With this campaign, we were able to organically direct people to each desired result/photograph, with no need of any SEO investment.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.