DNA Discounts
Award: Wood Pencil
Wood Pencil / Integrated / Earned Media/Large Business (over 500 employees) / 2019
Historically there's been xenophobic conversation in the US. But since President's Trump arrival, hatred was at its highest level, and the intent of building a wall was more radical over the southern border.
Meanwhile, a company made a brave decision: put a Mexican brand in the middle of those American’s beliefs with Aeromexico’s DNA Discounts.
Using our PR strategy, we posted a video of the campaign during Trump’s shutdown, which actually broke the internet becoming a viral phenomenon worldwide.
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