Gen.u.ine Chemotherapy Cosmetics

In 2018, 100 million people were living with cancer worldwide. Unfortunately, this figure is expected to double by 2030.

Of the 360,000 people diagnosed with cancer every year in the UK, 55% will receive chemotherapy or radiotherapy treatment. These treatments cause the skin to become incredibly sensitive, dry, irritable and prone to infection. This means that the vast majority of cosmetics are unsafe for patients’ skin due to their ingredients. Undergoing these harsh treatments often make patients look ill, causing them to lose confidence in their appearance. When you start looking ill, you feel ill too.

We wanted to be able to give people back a little of their original confidence. ‘Gen.u.ine’ is believed to be the world's first gender neutral make up brand specifically designed for chemotherapy patients. ‘Gen.u.ine’ is not about glamour or vanity. It is about giving people the chance to feel like themselves again, not a cancer patient.