ANNA
Award: Wood Pencil
Wood Pencil / Graphic Design / Integrated Graphics / 2019
In a competitive market, our client wanted to create an efficient business service to crush finance admin. We called it ANNA: ‘Absolutely No Nonsense Admin’.
ANNA is a digital assistant that can send invoices and chase payments. It is an app, card and business account.
We asked 'What does a friendly A.I assistant look like? We added warmth and charm, the opposite of the usual standards in Fintech. Taking inspiration from doodles that a human assistant might create, we asked illustrator Alice Bowsher to be ANNAs ‘handwriting’ across the brand. Post-launch ANNA has over 3500 customers.
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