The Sobering Report
Award: Wood Pencil
Wood Pencil / Graphic Design / Annual Reports / 2019
Arrive Alive wanted people to experience how any intoxication exponentially increases your risk of crashing, especially when drugs and alcohol are combined. And with marijuana legalization, it’s only getting worse.
Introducing “The Sobering Report”, an annual report that becomes more impaired the more you scroll, emulating the symptoms of combined intoxication. Users could choose to read the report clearly by pressing “view sober” demonstrating that the safest way to drive is 100% sober.
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