The Secret
Award: Graphite Pencil
Graphite Pencil / Film Advertising / TV Commercials 61-120 seconds / 2019
The communication objective for this project is to maximize brand awareness and engagement of Voiz brand through the sharable creative contents in online channel via the core brand idea of “Voiz is delicious, so you don’t want to share” with the fun-twist execution. The success came from leveraging impact on creativity execution to differentiate from competitors. The Secret is about the story of a young couple where the hidden secret was revealed. The campaign was successful exceedingly comparing to the budget of approximately 48,000 USD gaining 6,042,189 views.
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