Unlock the Drop - ComplexCon
Award: Graphite Pencil
Graphite Pencil / Experiential / Retail / 2019
To solve the issue of long lines, resellers and fighting, we introduced a fully automated, staffless system to sell exclusive shoes. Integrated right into Complexcon's app, sneakerheads avoid lines by scanning one of 5 drop spots at the event and purchase directly from their phones. They then pick up their purchased pair at their own leisure from our adidas digital lockers. Over the 2 days we had 1 drop every hour and sold out all 1000 pairs of adidas limited edition shoes with an average sell out time of 1.5 minutes. That’s 178.5 minutes faster than the average time waiting in line.
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