The Party Bus
Wood Pencil / Direction / Online / 2019
In 2018, SHISEIDO renewed its makeup. In order to expand contact points on digital for younger generations. we made entertainment based on the ultimate theme "power of makeup,” delivering the message “Makeup makes you brave.” We challenged the method of putting on makeup with animation. We synthesized an animation of makeup on a stop motioned actress. We shot 2000 images, placing the actress still. Because it had a surprising story on LGBT, it was shared on Youtube over 7.7 million times worldwide and featured in media such as ADWEEK. The piece won Film GRAND PRIX in the EPICA AWARD.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.