Anthem
Award: Shortlist
Shortlist / Direction / TV Commercials / 2019
We needed to relaunch the charity Right To Play and prove that the work they do is so much more powerful than play alone. We positioned the charity as enabling the first Child Uprising, arming children with poetry to show them rising above the oppression they face. We launched with a global anthem to let people know that the Uprising had begun. We fuelled it with more videos showing individual children poetically rising above circumstances like becoming a child soldier or labourer. All proving how the most victimized group on earth is finally demanding an end to their oppression.
