TagWords
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Press & Poster / 2019
We worked across different media to be able to contemplate different combinations of tag words, offering the consumer a journey with complementary stories on social, media displays, OOH and specially indoor media, taking over bars and pubs around the country, where the conversations really happen. With this campaign, we were able to organically direct people to each desired result/photograph, with no need of any SEO investment.
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