The People's Seat
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Integrated Campaigns / 2019
The UN Climate Change Conference. The most important decision in our planet’s history would be made. So we created a new seat at the UN. To give everyone a say on this all-important issue. The People’s Seat. The first not representing a nation or a specific interest, but the world’s People. Sir David Attenborough rallied social media users to send their hopes, fears and ideas. Their messages shaped a landmark speech, which he delivered to UN. It was heard by over 1.2 billion people, but most importantly the politicians listened. Signing a historic agreement on how to fight climate change.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.