Unsilenced
Award: Shortlist
Shortlist / Direct / Direct Response/Film Advertising / 2019
Unsilenced is the first original song sung entirely through sign language and dance. Though at first, it appeared to be a stylish music video for an instrumental, electro-pop song; by the time the viewer arrived at the end, they realized the dancer they’d been watching had been singing in sign language the entire time. From there, viewers were directed to an interactive website where they could “unsilence” the lyrics and reveal the powerful message hidden in the words.
