Whopper Neutrality
Award: Shortlist
Shortlist / Direct / Direct Response/Film Advertising / 2019
Prove out Whopper love through a topical subject. The repeal of Net Neutrality was a hot button topic in the US. It was a decision made by the FCC (Federal Communication Committee) that granted Internet Service Providers the power to control speeds and data on the Internet, having the ability discriminate or charge differently by user, content, website, platform, etc.
The biggest problem was that the issue was really complex, and most people didn’t understand the consequences of the repeal.
But what do people understand? A Whopper.
