MacCoin
Award: Shortlist
Shortlist / Direct / Direct Product & Service / 2019
In 2018, McDonald’s most iconic sandwich, the Big Mac, was turning 50. It’s so universal, a global leader in economics uses it to compare currencies. Everywhere in the world, a Big Mac is a Big Mac is a Big Mac. So why should the Big Mac just be a currency measure? If it's good enough to measure the value of 48 global currencies, it's good enough to BE a global currency.
