The People's Seat
Award: Shortlist
Shortlist / Direct / Direct Response/Digital / 2019
The UN Climate Change Conference. The most important decision in our planet’s history would be made. So we created a new seat at the UN. To give everyone a say on this all-important issue. The People’s Seat. The first not representing a nation or a specific interest, but the world’s People. Sir David Attenborough rallied social media users to send their hopes, fears and ideas. Their messages shaped a landmark speech, which he delivered to UN. It was heard by over 1.2 billion people, but most importantly the politicians listened. Signing a historic agreement on how to fight climate change.
