Old Spice - The Endless Ad
Award: Wood Pencil
Wood Pencil / Digital Marketing / Online Video & Viral Films / 2019
To promote the new Old Spice Durascent technology that can make you smell great forever, we created an ad inside an ad inside an ad inside an ad inside an ad inside an ad that became the first endless ad ever made. For real: it even got into the Guinness World Records. To make this possible, we created thousands of clips that are randomly displayed for all eternity at our dedicated website. Through basic combinatorial analysis, we made sure the video would never repeat itself. Even if you watch for one thousand years. Check it out at: www.ocomercialinfinito.com.br
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.