Hornbach: Werkstück Edition 001
Award: Shortlist
Shortlist / Digital Marketing / Integrated Digital Campaigns / 2019
The German DIY-market is extremely competitive – especially when it comes to winning the affection of customers. Therefore, DIY and gardening superstore HORNBACH is always searching for new ways to anticipate social developments and transform them into stories. In a world where people are willing to stand in line for days for the newest, insanely expensive hype product, HORNBACH created a design it-piece that cannot simply be bought. Instead, it can only be built. With nothing but your bare hands and materials out of HORNBACH's vast product range. A tribute to our customers' own capability.
