Dogs For Dogs
Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Talent & Influencers / 2019
Today, some dogs have their own account on Instagram. And thousands of subscribers to whom they have absolutely all the attention. But if so many people can be passionate about a dog, why wouldn't they love a dog of the same breed that is waiting to be adopted? For one day, the most influential dogs in France lent their account to dogs in shelters of the same breed. Their subscribers then enjoyed, commented and shared their content as they do every day. Before discovering that their attention was going, this time, to a dog waiting for adoption.
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