My Life as a NPC
Award: Shortlist
Shortlist / Digital Marketing / Social Video / 2019
When you have to communicate on an adventure game like Assassin’s Creed Odyssey, you often emphasize on the hero. But when you have done that for more than 15 years on your most important licenses, how do you keep gamers excited? You give a voice to the Non Playable Characters (NPC)
MY LIFE AS A NPC is a social campaign in which for one week, dozens of NPCs took over Ubisoft’s Instagram and Facebook to tell us what their life in the game looks like in a funny, quirky and offbeat way. After a virtual casting and some mocap animation, these virtual people had their say for the first time.
