Freaky Tuesday
Award: Shortlist
Shortlist / Digital Marketing / Use of Social Media / 2019
Dunkin’ needed to break through on social to build buzz for their new Oreo flavors. So, in a complete surprise to their combined 2 million + twitter followers, Dunkin’ and Oreo swapped Twitter accounts. For 12 hours they switched fonts, colors, and posts knowing fans would help us switch back. Followers suggested we work together to undo the glitch, like in the plot of Freaky Friday. So Dunkin’ and Oreo pitched each other possible collaborations with fans critiquing each post, until finally the new Oreo donut and hot chocolate we’re posted, switching the twitter feeds back to normal.
