A/R Jordan
Award: Wood Pencil
Wood Pencil / Digital Marketing / Use of Social Media / 2019
Jordan Brand celebrated the 30th anniversary of Michael Jordan’s legendary free-throw line dunk with an exclusive, first-of-its kind Snapchat A/R and ecommerce experience. This marked the first time ever a sneaker has been sold directly through Snapchat and delivered within hours. Consumers saw a 3D “A/R Jordan” Snapchat Lens of Michael Jordan completing his 1988 NBA All-Star Dunk Contest free-throw and could physically walk around Michael. Consumers could also unlock a Snapchat ecommerce experience providing exclusive pre-release access to purchase the AJ III Tinker with same-day delivery.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.