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Live Moves

Award: Shortlist

Shortlist / Digital Marketing / Social Video / 2019

Live Moves is the first music video directed in real-time entirely by fans through Instagram Polls, and aired exclusively on the new IGTV. Featuring the World of Dance winning duo, Les Twins, and music by Grammy-nominated DJ, A-Trak, this interactive music video and live dance event took place over nine hours throughout NYC, inviting fans to act as the director by voting on locations, choreography, lighting, camera angles, color treatment, and more.

  • Live Moves

Credits

Entrant

Client

  • Bacardi

Country

Account Handler

  • Josh Goodman
  • Meghan Wood
  • Nora Stanton
  • Steven Panariello

Advertising Agency

Chief Creative Officer

  • Greg Hahn

Chief Creative Officer Worldwide

  • David Lubars

Communications Planning Director

  • Jen Leung
  • Patrick Tomasiewicz

Creative Director

  • Joao Unzer
  • Taylor Marsh

Director

  • Malia James

Director of Photography

  • Albert Salas

Editor

  • Carlos Flores

Executive Creative Director

Executive Producer

  • Michael Gentile
  • Sofia Handler

Head of Integrated Production

  • David Rolfe

Line Producer

  • Jonathan Hsu

Music Producer

  • Julia Millison

Producer

  • Andre Rowe Jr
  • Luke Butler

Production Company

  • BBDO Studios

Senior Producer

  • Andrew Osborne

Talent

  • Les Twins

Group Communications Planning Director

  • Jen Leung

Group Planning Director

  • Chris Cummings

Senior Project Manager

  • Noreen Masih
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