Rising
Shortlist / Digital Marketing / Online Video & Viral Films / 2019
During one of the most divisive moments in recent history, Rising, an original short film, tells the story of a Muslim family and their diverse neighbors struggling to survive rising floodwaters and bias in the heart of America.
Viewed 17 million times (in the first month), the 11-minute film asks: “Why does it take a disaster to bring us together?”
Created to live outside social echo chambers, Rising was picked up by ad-free platforms Showtime and Amazon Prime Video as well as the EW Network, reaching a whole new audience not previously exposed to the Love Has No Labels brand.