Samsung Within

Samsung users don’t advocate for the brand because they don’t know enough about it. So we uncovered the brand’s most incredible untold stories and presented them in a new way. Samsung Within is an interactive experience that put viewers in control and encouraged them to keep exploring. Each chapter had a unique digital interaction—from discovering the meaning of Samsung’s name in 360, to answering the first phone call from the top of Everest, to building a phone the world said was impossible. Samsung had stories powerful enough to bring people closer to the brand. They just needed to be told.