The Face of Distracted Driving
Award: Shortlist
Shortlist / Creativity for Good / Advertising /Brand / 2019
Nearly all drivers see distracted driving as a problem, yet 87% of them do it.
Our powerful idea was simple. We told the true story of two young men, Caleb and Forrest, both victims of distracted driving, by interviewing them on camera. To do this, we worked carefully with their families, forensic artists, and visual effects teams to bring them “back to life,” so they could explain all that was lost in their own words.
We had over 73 million media impressions,13+ million views in less than a week. 60% of viewers who had seen the ad on Facebook said it would change their driving behavior.
