The new identity captures the innovative spirit and broad spectrum of music performed by Amsterdam Sinfonietta.
A clear, confident logotype gives room to a flexible look and feel that reflects the fleeting notion of music. To communicate this, we created a custom code that transforms music (video and sound input) into dynamic patterns (still and motion output), made by repeating for instance the brand’s AS acronym in an endless variety of configurations. This technology enables us to create graphics that relate directly to a specific piece of music. Making each piece of communication unique.