The Blind See More
Award: Graphite Pencil
Graphite Pencil / Branding / New Branding Schemes / 2019
Every year, 60,000 women develop breast cancer. Discovering hands closes a crucial gap in the spectrum of breast cancer screening with its tactile examination of the breast.
The method: Specially trained blind women examine patients according to a scientifically grounded procedure.
The design: The revolutionary idea of discovering hands is the combination of the extraordinary tactile abilities of blind women with the competence of seeing physicians. We show this mutual complementation through the typographic interplay of Braille and the typeface of "seeing" people.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.