Brute - Crafted by the Elements
Award: Graphite Pencil
Graphite Pencil / Branding / Digital Brand Expression / 2019
Stormy, rainy, unpredictable. Hamburg must be the last region on earth to produce wine. How do you market a wine grown in such an inhospitable place? The brutal Hanseatic weather shapes the wine. So we used it to shape the brand.
Empty bottles are stored out in the vines throughout the year, cultivating a unique patina from exposure to the elements. To create a fully weather-powered brand experience, we built an algorithm that captures the Hamburg weather and generates packaging that reflects the brutal conditions of each vintage.
So as our wine evolves with the climate, so does our brand.
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