Save Our Species
Award: Yellow Pencil
Yellow Pencil / Branding / Campaign Branding & Identity / 2019
For the first time in Lacoste’s history we initiated a radical change of one of the most iconic logos in the world: the crocodile.
The Lacoste crocodile makes way for ten threatened animals in a collection of extremely limited-edition polo shirts. A call to action to bring attention to the global state of biodiversity and animal rights.
1 775 polos were produced: for each species, the number of polo shirts corresponds to the number of animals known to remain in the wild.
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